Uncover is a Marketing Mix Modeling (MMM) platform and service that builds custom statistical/AI models of an advertiser's media and business data to estimate the incremental sales, leads or revenue driven by each channel and driver such as price, seasonality, competition and the economy.
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| ROI 360 | Yes | Compares profitability across media channels, flags non-incremental channels and supports weekly budget-return evaluation. |
| Budget Planner | Yes | Scenario simulation of budget allocation with Budget Finder (investment needed for a goal), integrated online/offline media mix, budget constraints and Media Tuning. |
| Performance Results | Yes | Unified reporting across channels and campaigns with daily budget tracking and business-outcome verification. |
| Uncovered Potential | Yes | Measures revenue sensitivity to competitor activity and market conditions (e.g. price, unemployment) and builds custom projections. |
| Custom per-advertiser models | Yes | Statistical/AI regression models tailored per advertiser, with sector-specific variables for retail, FMCG, financial services, automotive, education and platforms. |
| Adstock / long attribution windows | Limited | Uses Adstock with effectiveness up to 8 weeks plus adaptations for longer journeys focused on early metrics such as leads; very long offline-heavy funnels may require customization. |
| Full-service managed delivery | Yes | Offered alongside self-serve: complete MMM operation, continuous strategic support, optimization recommendations and model calibration. |
| White-label / agency multi-client use | Yes | The site lists an MMM white-label structure, multi-client operation and faster insights/reporting for agencies and consultancies. |
| Automated data connectors | Limited | Native and Supermetrics connectors exist, but where they don't fit, data must be uploaded via Sheets/CSV and refreshed manually each month. |
| Published pricing | No | Setup fee plus recurring license model is disclosed, but no amounts or tiers are published; quotes come via the sales contact form. |
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