Snapshot
Continue to About ↓- What it does
- Umami is an open-source web and product analytics platform that brings acquisition, behavior, conversion, retention, and revenue reporting into one place, without cookies or automatic collection of personal data.
More detail
- It runs as a managed service (Umami Cloud) or self-hosted on your own infrastructure.
- Best for
- Teams that want cookieless, privacy-first traffic and product analytics with funnels, journeys, retention, and revenue attribution, and developers or privacy-sensitive organizations that value open-source code and self-hosting.
- Pricing
- Umami Cloud is usage-based, billed monthly, with no annual lock-in stated.
More detail
- Hobby is $0/month with 100K events and 6-month retention on 1 website.
- Pro is $20/month with 1M events included, $0.00003 per additional event, up to 20 websites, 10 team members, and 2-year retention.
- Business is $200/month
- Main limitation
- Buyers who need session replay or heatmaps on a low-cost cloud plan (Business at $200/month is required) or SAML SSO (Enterprise only).
More detail
- Self-hosting requires your own PostgreSQL infrastructure and maintenance.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Umami is an open-source web and product analytics platform that brings acquisition, behavior, conversion, retention, and revenue reporting into one place, without cookies or automatic collection of personal data.
- It runs as a managed service (Umami Cloud) or self-hosted on your own infrastructure.
What it helps with
- Teams reconcile separate traffic, heatmap, and product analytics tools that report inconsistent numbers
- Cookie-based analytics forces consent banners and collects personal data that privacy-sensitive organizations would rath
- Marketers cannot easily tell which channels and campaigns actually produce conversions or revenue
- Product teams lack visibility into where users drop off in funnels and which paths lead to conversion
- Cross-device and cross-browser journeys are invisible by default because cookieless tracking treats device switches as n
- Session replay and heatmaps are gated to the Business tier on Cloud, raising cost for behavior investigation
- Self-hosted deployments carry their own infrastructure, PostgreSQL, backup, and upgrade burden
- Enterprise identity requirements such as SAML SSO are only available on the custom Enterprise plan
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Cookieless, privacy-first tracking | Yes | No cookies, no cross-site tracking, and no automatic collection of personal data by default; optional features such as distinct IDs, event properties, revenue, replays, and heatmaps are customer-enabled and customer-controlled. |
| Traffic and acquisition reporting | Yes | Pageviews, visitors, bounce rate, average visit time, locations, devices, browsers, referrers, UTM campaigns, attribution, and side-by-side period comparison. |
| Custom events and event properties | Yes | Track clicks, form submissions, signups, downloads and other actions; properties such as plan or order value can be attached and used for breakdowns. |
| Funnels, goals, journeys, and retention | Yes | Ordered page/event funnels with per-step drop-off, goals, journey sequences of three to seven steps, retention by first-visit day, plus segments and cohorts. |
| Session replay | Limited | Cloud Business and Enterprise only; self-hosted from v3.1+. Disabled by default, requires a separate recorder script, with form inputs masked by default. |
| Heatmaps | Limited | Cloud Business and Enterprise only; self-hosted from v3.2+. Aggregates clicks and scroll depth per page. |
| Revenue and payment integrations | Yes | Attach values to events; connect Stripe, Paddle, Polar, Dodo Payments, WooCommerce, or Lemon Squeezy on Umami Cloud, with payments and refunds synced hourly. |
| MCP server for AI assistants | Limited | Official read-only MCP server for Claude, ChatGPT, Cursor, and other MCP clients, respecting website and team permissions; Cloud Pro and above, self-hosted v3.4+ disabled by default. |
| Self-hosting | Yes | Open-source MIT-licensed platform deployable on your own infrastructure; PostgreSQL minimum v12.14, with indefinite data retention unless manually deleted. |
| SAML SSO | Limited | Enterprise plan only. |
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Evidence
Where this record came from, when it was reviewed, and how confidently it can be used.
- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- umami.is
Technical profile details
Record ID
b7f3d8d9-e169-427a-b17d-6709165be382Canonical URLhttps://profiles.scribble.network/listing/umami-b7f3d8d9