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Refs is a measured archive of 4,570 launch films, product demos and motion pieces, each broken down shot by shot into a 15-plate blueprint and a prompt recipe an AI agent can build from.

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What it does
  • Refs is a measured archive of 4,570 launch films, product demos and motion pieces, each broken down shot by shot into a 15-plate blueprint and a prompt recipe an AI agent can build from.
More detail
  • It connects to Claude, Claude Code, Codex and Cursor through a hosted MCP server so agents can search references, pull blueprints and plan original films.
  • Refs does not host or license the source footage; every film plays from its original post and you pay for the measurements and method.
Best for
  • Founders, marketers and product teams making launch videos or demos with AI agents who want the agent grounded in real, measured references rather than generic prompting.
More detail
  • Also fits brand leads who want one house style (Brandprint) enforced across many short films, and motion designers who want a structured method library by format.
Pricing
  • Free tier: $0, no card, covering 100 hand-picked films with their cut maps, hook sheets and the first two blueprint plates.
More detail
  • Library: $4/month billed yearly ($48/year) for all 4,570 films with plates 1–2
  • the homepage still shows "$6 a month" for Library, which conflicts with the pricing page — treat
Main limitation
  • Teams that want a done-for-you video, a render farm or licensed stock footage — Refs supplies method and references, not final production or clip rights.
More detail
  • Poor fit for heavy-volume users watching credits, or for workflows outside an MCP-capable agent, where search is the main value.
Record
Living and monitored
Reviewed
Evidence
Public web research

About

  • Refs is a measured archive of 4,570 launch films, product demos and motion pieces, each broken down shot by shot into a 15-plate blueprint and a prompt recipe an AI agent can build from.
  • It connects to Claude, Claude Code, Codex and Cursor through a hosted MCP server so agents can search references, pull blueprints and plan original films.
  • Refs does not host or license the source footage; every film plays from its original post and you pay for the measurements and method.

Capabilities

A practical view of what is available and where limitations apply.

OfferingAvailableDetail
Measured cut maps YesShot boundaries found frame by frame, with cuts per minute and average shot length; site states 4,570 films and 111,352 shots measured.
15-plate blueprints and prompt recipes YesFormat, hook, structure, shot grammar, style, sound, script, prompts, edit recipe and QA per film; plates 3–15 require Pro.
Formulas across films YesCross-film pattern summaries by format; 28 formulas listed. Full formulas are Pro.
Frame sheets and hook sheets YesA frame for every shot and the first 3 seconds at quarter-second steps; full frame sheets are Pro.
MCP server for AI agents YesHosted at refs.video/mcp; search_videos is free and keyless, while blueprint, frame and plan tools draw Pro credits.
Brandprint LimitedPro feature that turns a brand's X handle into a house-style kit; limited to 3 brands a month on Pro.
Credit allowance LimitedPro includes 3,000 credits a month, reset on the 1st; a typical film planned from three references costs about 41 credits.
Video hosting or footage licensing NoRefs never rehosts footage; every film plays from its original post and stays its maker's.
Done-for-you video production NoRefs supplies references, blueprints and planning tools, not finished video production.
Independent reviews UnknownNo external reviews were found; the Product Hunt listing has no published reviews.

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  • The owner has not manually confirmed every field.
Last reviewed
Primary source
refs.video
Technical profile details
Record IDfc3201b1-1c34-47f5-accb-b67babde3909Canonical URLhttps://profiles.scribble.network/listing/refs-fc3201b1