Refs is a measured archive of 4,570 launch films, product demos and motion pieces, each broken down shot by shot into a 15-plate blueprint and a prompt recipe an AI agent can build from.
Refs is a measured archive of 4,570 launch films, product demos and motion pieces, each broken down shot by shot into a 15-plate blueprint and a prompt recipe an AI agent can build from.
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It connects to Claude, Claude Code, Codex and Cursor through a hosted MCP server so agents can search references, pull blueprints and plan original films.
Refs does not host or license the source footage; every film plays from its original post and you pay for the measurements and method.
Best for
Founders, marketers and product teams making launch videos or demos with AI agents who want the agent grounded in real, measured references rather than generic prompting.
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Also fits brand leads who want one house style (Brandprint) enforced across many short films, and motion designers who want a structured method library by format.
Pricing
Free tier: $0, no card, covering 100 hand-picked films with their cut maps, hook sheets and the first two blueprint plates.
More detail
Library: $4/month billed yearly ($48/year) for all 4,570 films with plates 1–2
the homepage still shows "$6 a month" for Library, which conflicts with the pricing page — treat
Main limitation
Teams that want a done-for-you video, a render farm or licensed stock footage — Refs supplies method and references, not final production or clip rights.
More detail
Poor fit for heavy-volume users watching credits, or for workflows outside an MCP-capable agent, where search is the main value.
Refs is a measured archive of 4,570 launch films, product demos and motion pieces, each broken down shot by shot into a 15-plate blueprint and a prompt recipe an AI agent can build from.
It connects to Claude, Claude Code, Codex and Cursor through a hosted MCP server so agents can search references, pull blueprints and plan original films.
Refs does not host or license the source footage; every film plays from its original post and you pay for the measurements and method.