Snapshot
Continue to About ↓- What it does
- OneSignal is a customer engagement platform for sending mobile push, web push, email, SMS/RCS, in-app messages, and Live Activities from one dashboard.
More detail
- It adds visual Journeys automation, segmentation, analytics, and AI-assisted campaign drafting, sending, and optimization, integrated through SDKs and APIs.
- Best for
- App and website publishers and lifecycle or CRM teams that want push, email, SMS/RCS, and in-app messaging consolidated in one platform with automation and analytics.
More detail
- It suits teams that can integrate an SDK for push and in-app messaging, and those comfortable with usage-based pricing tied to MAU and message volume.
- Pricing
- Free is $0/mo with email limited to 10,000 sends/month, mobile push and in-app limited to 1,000 MAU, web push capped at 10,000 subscribers per send, and 3 Journeys.
More detail
- Growth starts at $19/mo as a floor, then charges $0.012 per monthly active user for mobile push, $0.004 per web push subscriber, and $1
- Main limitation
- Teams that need to stay entirely on the free plan beyond 1,000 monthly active users for mobile push and in-app messaging, since those channels stop sending until upgrade.
More detail
- It is also a poor fit for buyers needing published SMS/RCS per-message rates, since those are undisclosed and require a custom quote.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- OneSignal is a customer engagement platform for sending mobile push, web push, email, SMS/RCS, in-app messages, and Live Activities from one dashboard.
- It adds visual Journeys automation, segmentation, analytics, and AI-assisted campaign drafting, sending, and optimization, integrated through SDKs and APIs.
What it helps with
- Lifecycle messaging is fragmented across separate push, email, SMS, and in-app tools.
- Manual campaign drafting, testing, and optimization consume team time.
- Signups stall before activation and habitual use without targeted onboarding and engagement messaging.
- Churn appears only at renewal because fading user activity is not caught earlier.
- Teams need to build and maintain messaging automation without heavy engineering effort.
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Mobile push notifications | Yes | Direct mobile-first channel; requires SDK integration; free up to 1,000 MAU, then $0.012/MAU on Growth. |
| Web push notifications | Yes | Reaches browser visitors; free plan cap of 10,000 subscribers per send; $0.004/subscriber on Growth. |
| Yes | Can be configured without code; free plan 10,000 sends/month; Growth includes 20,000 free sends then $1.50/1,000 sends. | |
| In-app messaging | Yes | Visual and customizable; included with mobile push purchase; free up to 1,000 MAU. |
| SMS and RCS | Limited | Available, but public per-message rates are undisclosed and volume-based quotes are required. |
| Journeys automation | Yes | Visual no-code workflow builder; 3 Journeys on Free, 5 on Growth, 20 on Professional, unlimited on Enterprise. |
| OneSignal AI | Yes | Autonomous campaign drafting, sending, testing, and optimization plus AI agent and MCP integration. |
| Analytics and experimentation | Yes | Event tracking, conversion metrics, reporting history, and A/B testing; depth varies by plan. |
| SDKs and APIs | Yes | Android, iOS, Flutter, React Native, Expo, Unity SDKs plus REST API, Events API, and webhooks. |
| Dedicated email IP | Limited | Not on Free or Growth (shared IP only); available based on volume on annual plans. |
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Evidence
Where this record came from, when it was reviewed, and how confidently it can be used.
- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- onesignal.com
Technical profile details
Record ID
ab7e68dc-a5dc-4ba5-a6ee-20ea2aab27f9Canonical URLhttps://profiles.scribble.network/listing/onesignal-ab7e68dc