Snapshot
Continue to About ↓- What it does
- Novu is open-source communication infrastructure for software products and AI agents.
More detail
- It provides a unified API, an embeddable in-app Inbox component, and a workflow engine that routes notifications across email, SMS, push, chat and an in-app feed, plus a two-way layer that connects an already-built AI agent to channels like Slack, Teams and WhatsApp.
- It runs as a managed cloud service, self-hosted, or enterprise on-prem.
- Best for
- Engineering teams that want one API and a prebuilt Inbox component instead of wiring each messaging provider separately, and teams with an existing AI agent that need to expose it on Slack, Teams, WhatsApp or Telegram with human-in-the-loop approval.
More detail
- Enterprises with compliance needs can use Cloud or on-prem for SOC 2 Type II, HIPAA BAA, ISO 27001, SSO/SCIM and data residency.
- Pricing
- Free tier is $0/month with 10,000 workflow runs, up to 5 workflows, 2 environments, 3 team members and 24-hour activity retention
More detail
- Novu branding is retained.
- Pro starts from $30/month with 30,000+ workflow runs, 7-day retention and branding removal.
- Team starts from $250/month with 250,000+ workflow
- Main limitation
- Buyers looking for an AI agent itself, since Novu connects agents to channels and does not supply model logic or orchestration.
More detail
- Also a poor fit for teams that only need basic transactional email or that need the full feature set while self-hosting, because the free Community self-hosted edition omits many cloud features.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Novu is open-source communication infrastructure for software products and AI agents.
- It provides a unified API, an embeddable in-app Inbox component, and a workflow engine that routes notifications across email, SMS, push, chat and an in-app feed, plus a two-way layer that connects an already-built AI agent to channels like Slack, Teams and WhatsApp.
- It runs as a managed cloud service, self-hosted, or enterprise on-prem.
What it helps with
- Teams must otherwise integrate each messaging provider and channel separately; Novu offers one API across channels.
- Products need an in-app notification feed with unread counts, preferences, tabs, filters and snoozing without building i
- Notification delivery needs routing, conditions, delays, digests, throttling and fallbacks across channels from one work
- AI agents need to reach users on Slack, Teams, WhatsApp, SMS and similar channels without custom per-platform webhook ha
- Risky agent actions such as refunds or provisioning need human approval inside the same conversation before the agent ac
- Organizations need compliance features (SOC 2 Type II, HIPAA BAA, ISO 27001, data residency) that are otherwise costly t
- Teams that want to keep full control of data and infrastructure need a self-hosted option.
- Engineers need notification workflows and preferences to be code-first and reusable across multiple teams.
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Unified multi-channel API | Yes | Sends notifications across Inbox, email, SMS, push and chat through one API rather than separate provider integrations. |
| Embeddable Inbox component | Yes | Prebuilt <Inbox /> and <Preferences /> React components with real-time updates, unread counts, tabs, filters and custom styling. |
| Workflow orchestration | Yes | Conditions, delays, digests, throttling, HTTP step, topics and multi-tenancy in GUI and code-first workflows. |
| Agent Communication Infrastructure | Yes | Connects an existing AI agent to Slack, Teams, WhatsApp, Telegram and similar channels with conversation history and state; Novu does not provide the agent itself. |
| Human-in-the-loop approval | Yes | Agents can request approval in-channel before actions such as refunds, provisioning or tool calls. |
| Self-hosting | Limited | Community self-hosted is MIT-licensed but omits many cloud features; a fuller enterprise on-prem option is available. |
| Compliance certifications | Yes | SOC 2 Type II, ISO 27001 and GDPR on Novu Cloud, with HIPAA BAA and custom security reviews on Enterprise. |
| Data residency | Yes | US, EU/Germany, Singapore, UK, Australia, Japan and South Korea, with custom regions on Enterprise. |
| Independent third-party reviews | Unknown | Not verified in the supplied research pass; no independent review coverage is confirmed. |
| Bring-your-own push/SMS/chat providers | Yes | Official site states existing providers can be used; 60+ provider integrations are referenced in docs. |
Bot trust
How confidently AI systems can verify this profile from public evidence.
—of 100
ChatGPT—/100
Claude—/100
This profile has not completed a Bot Score assessment yet.
Evidence
Where this record came from, when it was reviewed, and how confidently it can be used.
- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- novu.co
Technical profile details
Record ID
de39f5cb-0641-45be-8fc2-75407f76e631Canonical URLhttps://profiles.scribble.network/listing/novu-de39f5cb