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Mixpanel

mixpanel.com ↗

By Mixpanel, Inc.

Mixpanel is a product analytics platform that lets software teams track user actions across web and mobile, then analyze funnels, retention, cohorts, and session replays without writing SQL.

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Snapshot

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What it does
  • Mixpanel is a product analytics platform that lets software teams track user actions across web and mobile, then analyze funnels, retention, cohorts, and session replays without writing SQL.
More detail
  • It also bundles AI agents, A/B experiments, feature flags, and metric trees so teams can move from behavior data to decisions in one tool.
Best for
  • Digital product teams, including PMs, growth, marketing, and analysts, who want self-serve behavioral analytics and an integrated loop of analytics, experiments, and session replay without SQL or engineering dependency.
Pricing
  • Billing is event-based, computed monthly across projects.
More detail
  • The Free plan is $0 forever with up to 1M events/month, 10K session replays/month, up to 1k MEU/month for experiments, 10 active feature flags, and unlimited seats, though cohorts cannot be saved and permissions are unavailable.
  • Growth starts
Main limitation
  • Teams without engineering bandwidth to instrument events, very small or pre-traction teams constrained by the free plan's event cap and non-savable cohorts, SQL-first warehouse-native organizations, and non-digital-product businesses.
Record
Living and monitored
Reviewed
Evidence
Public web research

About

  • Mixpanel is a product analytics platform that lets software teams track user actions across web and mobile, then analyze funnels, retention, cohorts, and session replays without writing SQL.
  • It also bundles AI agents, A/B experiments, feature flags, and metric trees so teams can move from behavior data to decisions in one tool.

What it helps with

Capabilities

A practical view of what is available and where limitations apply.

OfferingAvailableDetail
Event-based analytics reports YesInsights, Funnels, Flows, Retention, and Cohorts on an event and user-profile data model, no SQL required.
Session Replay and Heatmaps YesAI-flagged trends across replays plus Magic Playlists saved by event or property.
Experiments and Feature Flags YesA/B testing and rollout flags included on all plans with usage limits; an Experiment Agent can set up and interpret tests.
Metric Trees YesConnects product data to company strategy and KPIs in one interactive view.
Mixpanel AI agents YesAlways-on agents (Onboarding, Dashboard, Experiment, Root Cause, KPI Monitoring) with Context Engine and Verified Mode governance, per the vendor's announcement.
MCP and chat integrations YesMixpanel Agent usable in Slack, Claude, ChatGPT, Cursor, and any MCP client; Headless API for Python-based data apps.
Data warehouse connectors YesWarehouse, CDP, and DevOps integrations; Data Pipelines export is a paid add-on on Growth/Enterprise.
Group Analytics LimitedAccount-level analytics for B2B is a paid add-on on Growth/Enterprise; exact price undisclosed.
EU data residency YesAvailable across all plans at no charge.
SOC 2 Type II and privacy compliance YesSOC 2 Type II certification; alignment with GDPR, CCPA, PDPA, LGPD, and Apple App Developer Guidelines.

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Last reviewed
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mixpanel.com
Technical profile details
Record ID90e0fe4b-e17f-48d7-97d8-c8cda8cc6ba6Canonical URLhttps://profiles.scribble.network/listing/mixpanel-90e0fe4b