Snapshot
Continue to About ↓- What it does
- Metricool is a social media management and analytics SaaS that connects accounts across networks like Instagram, TikTok, LinkedIn, Facebook, X, YouTube, and Pinterest into one dashboard.
More detail
- Teams use it to plan and schedule posts, track performance and competitors, generate reports, answer messages from a unified inbox, and manage some Google, Facebook, and TikTok ad campaigns, with an AI assistant for drafting content and reading data.
- Best for
- In-house social media managers and agencies who want scheduling, analytics, reporting, and a unified inbox for several client brands in one workspace, including teams that can start on the free plan and upgrade as brand count grows.
- Pricing
- Subscription SaaS with a permanently free tier and paid Starter, Advanced, and Custom plans billed monthly or annually (annual saves up to 24%).
More detail
- Free covers 1 brand, up to 20 scheduled posts/month, 30 days of analytics, 5 competitors, and the AI assistant, but excludes LinkedIn and X connections.
- St
- Main limitation
- Teams that need LinkedIn or X management on a zero-cost plan, or that rely on API/Zapier/Make automation, since those require paid tiers.
More detail
- Also a poor fit if you cannot accept per-brand limits (one profile per network per brand) or separately metered DM automation.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Metricool is a social media management and analytics SaaS that connects accounts across networks like Instagram, TikTok, LinkedIn, Facebook, X, YouTube, and Pinterest into one dashboard.
- Teams use it to plan and schedule posts, track performance and competitors, generate reports, answer messages from a unified inbox, and manage some Google, Facebook, and TikTok ad campaigns, with an AI assistant for drafting content and reading data.
What it helps with
- Social media work is spread across endless tabs for scheduling, analytics, inbox, and reporting
- Reporting takes too much manual time assembling numbers and building client-facing decks
- Agencies struggle to give clients scoped access without exposing other brands' data
- Posting at the wrong times limits reach, and hashtag research is guesswork
- DMs and comments get missed when spread across separate network inboxes
- Link-in-bio pages are hard to manage and track across multiple destinations
- Paid Google, Facebook, and TikTok campaigns require jumping between ad platforms
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Cross-network planner and scheduler | Yes | Drag-and-drop calendar with posts, stories, reels, videos, and carousels; best-time-to-post, first-comment auto-posting, bulk CSV import, and Autolists. |
| Analytics and competitor tracking | Yes | Cross-channel performance and history; competitor profiles limited by plan (5 free, up to 100 on Starter). |
| Automated reporting and exports | Limited | PDF and PPT reports on Starter and above; customizable templates and Data Studio connector on Advanced and above. |
| Unified inbox | Yes | Messages and comments from connected networks in one place, with saved replies. |
| AI assistant | Yes | Content ideas, tone and CTA adjustment, hashtag suggestions, and analysis; Custom plans include custom AI credits. |
| DM automation (Flows) | Limited | Metered add-on sold in packs of 2,500 executions/month shared across brands; without a pack, Flows runs nothing. |
| Link-in-bio (Smartlinks) | Limited | Multiple link-in-bio pages with real-time tracking; multiple links listed as a Starter feature. |
| Paid ads management | Limited | Google, Facebook, and TikTok Ads from one dashboard; deeper campaign dashboards are limited on Starter and fuller on Advanced. |
| API and Zapier/Make automation | No | Not on Free or Starter; API and Zapier/Make require Advanced or Custom. |
| White-label / embedded offering | Limited | iFrame, custom URL, or API embedding offered to platform partners via Enterprise or custom setup; not a standard self-serve plan. |
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Evidence
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- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- metricool.com
Technical profile details
Record ID
c8667582-2085-4ff5-8fd2-e6b5dd8b3a88Canonical URLhttps://profiles.scribble.network/listing/metricool-c8667582