Snapshot
Continue to About ↓- What it does
- Maze is a web-based user and market research platform that brings participant recruitment, study design, testing and analysis into one place.
More detail
- Teams use it to run prototype, usability, survey, interview, card sorting, tree testing, live website and mobile tests, then turn results into reports and clips with AI assistance.
- It is aimed at product, design and research teams that want continuous research tied to product decisions.
- Best for
- Product designers, product managers and UX or market research teams that want to run frequent usability, concept and prototype tests and centralize recruitment, studies and reporting.
More detail
- Also fits teams without dedicated researchers who want templated or AI-assisted study building and fast panel-based feedback.
- Pricing
- Maze does not publish numeric plan prices
More detail
- a Free plan exists for individuals doing basic usability testing, above which paid tiers and Enterprise are quoted via sales.
- Panel recruitment uses purchased credits, with consumption varying by study type and audience; panel pricing is described as all-in
- Main limitation
- Buyers who need full-service, managed research outsourcing or offline fieldwork — Maze is a self-serve digital platform with no evidence of either.
More detail
- Small or budget-constrained teams should note that many advanced capabilities (MCP, AI study builder, AI moderator, moderated interviews, card sorting, mobile testing) are listed as Enterprise-only, with limits even on all-plan features.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Maze is a web-based user and market research platform that brings participant recruitment, study design, testing and analysis into one place.
- Teams use it to run prototype, usability, survey, interview, card sorting, tree testing, live website and mobile tests, then turn results into reports and clips with AI assistance.
- It is aimed at product, design and research teams that want continuous research tied to product decisions.
What it helps with
- Research cycles are slow and expensive when scheduling, testing and analysis live in separate tools
- Insights often fail to reach decision-makers and get reused across the organization
- Teams without dedicated researchers struggle to design and launch rigorous studies
- Recruiting the right participants for a study takes time and manual coordination
- Qualitative interview analysis is time-consuming and hard to summarize consistently
- Research knowledge is siloed rather than building on previous studies
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Research method coverage | Yes | Prototype testing, surveys, moderated interviews, AI-moderated interviews, card sorting, tree testing, live website testing, mobile testing and 5-second tests, per official pages. |
| Participant recruitment | Yes | Maze Panel plus own-community recruitment via in-product prompts, direct links and Reach; panel providers include Prolific and Respondent. |
| Panel size and reach | Limited | First-party pages state over 6 million participants in some places and over 5 million in others; treat as approximately 5–6M, not independently verified. |
| AI-assisted analysis and reporting | Yes | AI study builder, AI moderator, AI-powered themes, survey analysis, transcription, automated reports and video clips — several of these are Enterprise-only per the pricing page. |
| MCP server for AI tools | Limited | Maze MCP connects research data to Claude, ChatGPT, Gemini and other tools, but is listed as available on Enterprise. |
| Free tier | Limited | A Free plan exists for individuals for basic usability testing; advanced capabilities are gated and limits apply even on all-plan features. |
| Enterprise security controls | Yes | SSO, role-based access, private workspaces, 256-bit SSL/TLS and AES-256 encryption; SOC 2 Type II (Security) and GDPR alignment stated. |
| Managed or outsourced research services | Unknown | No evidence of managed or agency research services on the official pages reviewed. |
| Offline or non-digital fieldwork | Unknown | All documented methods are digital; no evidence of offline fieldwork support. |
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Evidence
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- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- maze.co
Technical profile details
Record ID
ba705ea2-14e7-4f59-9d6a-ab3ec36dae63Canonical URLhttps://profiles.scribble.network/listing/maze-ba705ea2