Snapshot
Continue to About ↓- What it does
- Loops is an email platform for SaaS teams that sends marketing campaigns, lifecycle/product emails, and transactional email from one shared contact record.
More detail
- It combines a visual email editor, a workflow builder with event and contact-property triggers, and a REST API with SDKs so product data can drive who gets which email.
- Best for
- SaaS and software teams that want marketing, onboarding/lifecycle and transactional email in one place instead of running separate tools, especially teams willing to connect product data through an API or integration.
- Pricing
- Subscription priced by subscribed contacts, not by sends; unsubscribed contacts never count toward price, and there are no per-seat fees.
More detail
- Free is $0: up to 1,000 subscribed contacts, 4,000 total marketing-plus-transactional sends per rolling 30-day window, 10 emails per second, and a 'Powered by Loo
- Main limitation
- Very high-volume senders beyond the published Growth contact ceiling, or buyers who need large-vendor support terms, a published uptime SLA or an off-the-shelf enterprise contract without a custom quote.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Loops is an email platform for SaaS teams that sends marketing campaigns, lifecycle/product emails, and transactional email from one shared contact record.
- It combines a visual email editor, a workflow builder with event and contact-property triggers, and a REST API with SDKs so product data can drive who gets which email.
What it helps with
- Email work is split across separate transactional, campaign and onboarding tools with separate contact data
- Campaigns and lifecycle emails drift out of sync with a user's current plan, role or activity
- Onboarding, activation, upgrade and win-back sequences are run manually instead of triggered by product events
- Email branding gets reformatted template by template instead of inheriting one shared theme
- Wiring product data into an email system is slow and heavy for engineering teams
- Sender reputation risk from bounces, complaints and uncontrolled send bursts
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Unified send types | Yes | Marketing campaigns, lifecycle/product workflows and transactional email run from one contact record in one platform |
| Workflow builder | Yes | Four triggers: contact added, contact updated, added to list, event received; supports timers, branching and audience filters |
| Transactional email API | Yes | POST to the /api/v1/transactional endpoint with a transactionalId, recipient email and data variables |
| Contacts API and SDKs | Yes | Contacts API requires only an email; SDKs published for Node, NextJS, Ruby, PHP, NuxtJS and Laravel |
| Themed editor with reusable components | Yes | Theme token changes propagate to every email using them |
| Segments and contact-property filters | Yes | Saved segments built on plan, activity and other tracked properties |
| Goals and experiment tracking | Yes | Conversion and goal metrics such as Free-to-Pro conversion and onboarding completion |
| Deliverability safeguards | Yes | Manual sending review, send pacing, bounce and complaint suppression, retries, DNS checker |
| Open/click tracking on transactional email | No | Transactional sends do not carry open/click tracking per the official transactional page |
| Guaranteed inbox placement | No | Loops states its practices support delivery but do not guarantee inbox placement |
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Evidence
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- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- loops.so
Technical profile details
Record ID
534532f3-c78f-44bb-9e56-80b5c4a0c022Canonical URLhttps://profiles.scribble.network/listing/loops-534532f3