Instantly is a sales engagement platform for running B2B cold-email outreach at scale: it combines a B2B lead database, multi-mailbox sending with warmup and deliverability tooling, a unified reply inbox, CRM and automation, and AI agents that find leads, draft sequences and handle replies.
Instantly is a sales engagement platform for running B2B cold-email outreach at scale: it combines a B2B lead database, multi-mailbox sending with warmup and deliverability tooling, a unified reply inbox, CRM and automation, and AI agents that find leads, draft sequences and handle replies.
More detail
It is sold as a flat-fee subscription with separately metered data credits and optional paid email infrastructure.
Best for
Lead-gen and demand-gen agencies, fractional SDR teams and small sales teams that want an all-in-one outbound stack — lead data, many mailboxes, deliverability tooling and AI-assisted replies — under one roof.
More detail
Also suited to developers who need API access to manage mailboxes, campaigns and leads programmatically.
Pricing
Flat-fee SaaS with several separate meters that stack.
More detail
Outbound plans run from Growth at $47/mo (1,000 contacts, 5,000 emails) through Hyper Growth at $107/mo (25,000 contacts, 125,000 emails, CRM) to Light Speed at $358/mo (100,000 contacts, 500,000 emails, CRM)
an outbound add-on costs $87/mo on
Main limitation
Teams that want a cheap CRM (CRM is only included from Hyper Growth upward, with a 14-day trial on lower tiers) or unlimited lead uploads, since contact caps are fixed rather than monthly.
More detail
Buyers in restrictive jurisdictions should review the Trust Center first, because the product includes website-visitor de-anonymization and bulk cold outreach.
Instantly is a sales engagement platform for running B2B cold-email outreach at scale: it combines a B2B lead database, multi-mailbox sending with warmup and deliverability tooling, a unified reply inbox, CRM and automation, and AI agents that find leads, draft sequences and handle replies.
It is sold as a flat-fee subscription with separately metered data credits and optional paid email infrastructure.
A practical view of what is available and where limitations apply.
Offering
Available
Detail
B2B lead database
Yes
Official pricing page cites a database of 450M+ B2B leads, with filters including keywords and lookalikes and waterfall work-email enrichment across 5+ providers.
Unlimited email accounts and warmup
Yes
Listed on the Growth plan and above; inbox rotation and blacklist monitoring are also described officially.
AI agents for outreach and replies
Yes
AI Sales, Reply, Lead Finder, Deliverability, Partnership, Investment, Recruiting and User Research agents, plus AI SDR and AI BDR personas; the AI Sales Agent costs 5 credits per lead.
Built-in CRM
Limited
Included from Hyper Growth ($107/mo) and above; lower tiers get a 14-day trial only.
Inbox Placement testing
Yes
Sold as a separate add-on, not part of the base outbound plan — $47/mo on Growth, $97/mo on Hypergrowth.
Website visitor identification
Yes
De-anonymizes visitors with email, job title and pages visited; privacy-sensitive buyers should review the Trust Center.
API access
Yes
API v2 available for programmatic management of mailboxes, campaigns, leads and webhooks.
Claude integration
No
Listed as coming soon on the official homepage; ChatGPT integration is live.
Monthly lead upload allowance
No
Contact caps are fixed across all campaigns rather than monthly; no per-contact overage rate is published.
Free tier without time limit
Limited
Free trial covers 250 uploaded contacts, 1,000 emails and 1,000 welcome credits; no permanent free plan is described.
Bot trust
How confidently AI systems can verify this profile from public evidence.
—of 100
ChatGPT—/100
Claude—/100
This profile has not completed a Bot Score assessment yet.
Evidence
Where this record came from, when it was reviewed, and how confidently it can be used.
Verification
Scribble researched these facts from the linked public sources.