Snapshot
Continue to About ↓- What it does
- Heap is a product and digital experience analytics platform that automatically captures user interactions on websites and mobile apps after a single snippet install, then surfaces funnels, journeys, retention, heatmaps and session replay.
More detail
- It adds a data-science layer (Heap Illuminate) and an AI assistant (Sense) intended to highlight friction and behaviors teams were not explicitly tracking.
- Heap is a subscription SaaS product, not a financial or investment product.
- Best for
- Product, marketing and data teams that want automatic, retroactive behavioral capture without heavy engineering tagging, plus funnels, journeys and retention analysis, with session replay available as an add-on.
- Pricing
- Subscription SaaS with a Free tier (core charts, unlimited enrichment sources, Guides integrations, 6 months data history, SSO, up to 10k monthly sessions).
More detail
- Growth adds Sense AI, unlimited users and reports, chart customization, CSV exports, 12 months data history and email support.
- Pro adds account
- Main limitation
- Teams that need session replay, heatmaps or error analysis included on lower tiers, need data warehouse integration outside the top Premier tier, or are very high-volume and budget-constrained beyond the Free tier's 10k monthly sessions.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Heap is a product and digital experience analytics platform that automatically captures user interactions on websites and mobile apps after a single snippet install, then surfaces funnels, journeys, retention, heatmaps and session replay.
- It adds a data-science layer (Heap Illuminate) and an AI assistant (Sense) intended to highlight friction and behaviors teams were not explicitly tracking.
- Heap is a subscription SaaS product, not a financial or investment product.
What it helps with
- Blind spots from manual event tagging, where behavior not pre-instrumented is missed
- Difficulty discovering "unknown unknowns" — friction and alternate paths teams were not tracking
- Slow time-to-insight that requires data-science or engineering support
- Understanding why users drop off, not just where
- Manual data transformation and tagging workload for data teams
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Autocapture via a single snippet | Yes | Records clicks, views, swipes and form fills automatically after one snippet install, per official pages. |
| Retroactive data access | Yes | Official pages state you can access behavior from the moment the snippet was installed without pre-defining events. |
| Heap Illuminate data-science layer | Yes | Official pages describe it as surfacing friction and high-impact moments automatically. |
| Funnels, Journeys, Retention and Engagement Matrix | Yes | Listed across the official product and pricing pages; some account-level analytics appear on Pro and above. |
| Session Replay | Limited | Listed as an add-on on Pro and Premier; add-on pricing is not published. |
| Heatmaps and Error Analysis | Limited | Listed as add-ons on Pro/Premier; add-on pricing is not published. |
| Sense AI assistant | Yes | Contentsquare's AI assistant listed from Growth tier upward. |
| Data warehouse integration (Heap Connect) | Limited | Warehouse integration is listed under Premier only, though Heap Connect sync is marketed separately. |
| Mobile analytics | Yes | Marketed as tracking and analyzing users across devices. |
| Published list prices for paid tiers | Unknown | Pro and Premier are custom/contact us; Growth directs to a snippet-based estimate; exact paid pricing not disclosed. |
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Evidence
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- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- heap.io
Technical profile details
Record ID
9d3e8116-f586-4bb6-999b-9b0c9bcc5f7bCanonical URLhttps://profiles.scribble.network/listing/heap-9d3e8116