Snapshot
Continue to About ↓- What it does
- Fullstory is a behavioral data and digital experience analytics platform that automatically captures user interactions on websites and mobile apps and turns them into session replays, product analytics, funnels, heatmaps, and AI-generated answers about what users experienced.
More detail
- It also offers data activation for personalization and warehouse sync, plus an employee-experience product for mapping and improving internal workflows.
- Best for
- Product, engineering, data, support, marketing, and IT teams that need to see exactly how users or employees move through digital experiences and want behavioral evidence to prioritize fixes and personalize journeys.
- Pricing
- Pricing is not published on the official plans page
More detail
- Analytics offers Business, Advanced, and Enterprise tiers, Workforce is priced separately, and Anywhere has Activation and Warehouse products.
- Several capabilities are add-ons across plans, including Mobile Analytics, Guides & Surveys, Multi-Org M
- Main limitation
- Apps built primarily on WebGL, Canvas, or plugins where capture is limited
More detail
- internal-network-only sites where replay falls back to degraded mode
- and teams unwilling to invest in privacy configuration for sensitive fields.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Fullstory is a behavioral data and digital experience analytics platform that automatically captures user interactions on websites and mobile apps and turns them into session replays, product analytics, funnels, heatmaps, and AI-generated answers about what users experienced.
- It also offers data activation for personalization and warehouse sync, plus an employee-experience product for mapping and improving internal workflows.
What it helps with
- Detecting user friction such as rage clicks, dead clicks, and error exits that error-rate dashboards miss
- Finding and fixing drop-off in conversion funnels, cart and checkout flows, and sign-up flows
- Giving support teams session context and AI summaries to reduce investigation time
- Measuring marketing campaign ROI against real user behavior rather than clicks alone
- Inventorying employee digital tools and mapping workflows to improve internal support and productivity
- Grounding AI assistants and models in behavioral data rather than assumptions
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Session Replay | Yes | Video-like replay of real user sessions, including tabbed browsing and session summary notes. |
| Product Analytics | Yes | Funnels, page flow analysis, retention, journeys, user segmentation, and customizable dashboards. |
| Heatmaps | Yes | Scroll maps and click maps are listed in the plan comparison. |
| StoryAI Behavioral Answers | Yes | AI-generated answers about user behavior; listed as an add-on in the plan comparison. |
| Mobile Analytics | Limited | Available as an add-on across Business, Advanced, and Enterprise rather than baseline. |
| Guides and Surveys | Limited | In-app guides and NPS/surveys are an add-on across plans. |
| Data Activation and Warehouse Sync | Yes | Anywhere offers real-time triggers, event streams, session APIs, and behavioral data sync to warehouses. |
| Employee Experience Analytics | Yes | Workforce provides tool inventory, workflow mapping, and an internal support module; priced separately. |
| Privacy Controls | Yes | Private and sensitive data excluded by default, configurable form privacy, AES-256 encryption, and SAML SSO. |
| WebGL, Canvas, and Plugin Capture | Limited | Fullstory states it can capture elements outside WebGL and plugins, with only limited support for Canvas. |
Bot trust
How confidently AI systems can verify this profile from public evidence.
—of 100
ChatGPT—/100
Claude—/100
This profile has not completed a Bot Score assessment yet.
Evidence
Where this record came from, when it was reviewed, and how confidently it can be used.
- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- fullstory.com
Technical profile details
Record ID
d771f1b7-64c2-493c-9fa9-5d9901dd10faCanonical URLhttps://profiles.scribble.network/listing/fullstory-d771f1b7