Snapshot
Continue to About ↓- What it does
- Formo is a product, marketing and onchain analytics platform for crypto and DeFi apps.
More detail
- It unifies website visits, product events, campaign/UTM/referral data and wallet activity in one workspace, so teams can trace a user from first visit through wallet connect and onchain transactions to revenue.
- It also provides wallet profiles, audience segmentation, token-gated forms, and API/MCP data access.
- Best for
- Founders, product, growth and data teams at DeFi apps and onchain protocols who need to see which campaigns and channels bring in high-value wallets, and who want product, marketing and wallet activity in one place.
More detail
- Also suited to teams that already have a live app and use common wallets such as MetaMask, Phantom, Privy or Dynamic.
- Pricing
- Paid subscription with a 7-day free trial, priced on annual billing: Growth at $199/month (up to 5,000 MAU, 1-year data retention, 10 active forms, 10,000 form responses), Scale at $399/month (up to 10,000 MAU, MCP & API access, 2-year retention, unlimited forms, 50,000 responses), and Enterprise wi
- Main limitation
- Non-crypto websites or SaaS products that don't involve wallets or chain activity — mainstream tools like GA4 or PostHog are a more natural fit.
More detail
- Also a poor fit for teams above 10,000 monthly active users who need a self-serve plan, since the top self-serve tier caps at 10,000 MAU and larger needs go to custom Enterprise pricing.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Formo is a product, marketing and onchain analytics platform for crypto and DeFi apps.
- It unifies website visits, product events, campaign/UTM/referral data and wallet activity in one workspace, so teams can trace a user from first visit through wallet connect and onchain transactions to revenue.
- It also provides wallet profiles, audience segmentation, token-gated forms, and API/MCP data access.
What it helps with
- Traditional web analytics lose the user at wallet connect, so the path from visit to onchain transaction and revenue is
- Marketing ROI, CAC and LTV are hard to calculate when campaign data, product events and wallet activity live in separate
- Teams build costly in-house pipelines and indexers just to stitch site traffic, funnels and revenue together.
- Wallet addresses are pseudonymous and can be inflated by bots or Sybil activity, obscuring real users.
- Segmenting users by holdings, chain, tokens or behavior typically requires SQL or a data team.
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Product analytics | Yes | Pageviews, sessions, funnels, cohorts, retention, revenue and custom events, tracking the journey from first visit to onchain conversion. |
| Onchain attribution | Yes | Connects channels, campaigns, referrals and UTM data to wallet actions and conversions, with first-touch and last-touch reporting. |
| Wallet intelligence and profiles | Yes | Wallet profiles combining in-app activity, portfolio, lifecycle and socials, with identity resolution and bot/Sybil filtering. |
| Audience segmentation | Yes | Build segments by in-app behavior, portfolio, chain, tokens and lifecycle without SQL, plus custom labels and properties. |
| Token-gated forms | Yes | Form builder with token gating on Ethereum and Solana, World ID and Passport integrations, for onboarding, allowlists and surveys. |
| Ask AI and MCP access | Limited | MCP and API access are listed on the Scale plan and above, not on Growth; Ask AI credits are doubled on Scale. |
| API, CLI and warehouse export | Limited | Query API, Profiles API, CLI and BI/warehouse export are documented; Query API and MCP appear only on Scale and above. |
| Real-time alerts and shareable reports | Yes | Chartbuilder for custom shareable reports and alerts on prospects and key events. |
| Pricing model and plan caps | Yes | Subscription with a 7-day free trial; Growth $199/month and Scale $399/month on annual billing, with MAU, retention and form-response caps; Enterprise is custom. |
| Security certifications | Unknown | SOC 2 status, uptime SLA, data-residency and sub-processors are not disclosed; the security page describes SOC 2 as in progress. |
Bot trust
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Evidence
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- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- formo.so
Technical profile details
Record ID
34f171ed-dbf2-43b3-bc4a-df31e0e41fc5Canonical URLhttps://profiles.scribble.network/listing/formo-34f171ed