Snapshot
Continue to About ↓- What it does
- Clay is a go-to-market data and automation platform for B2B revenue teams.
More detail
- It pulls prospect and company data from a marketplace of 200+ third-party vendors, enriches and scores records with AI agents, and runs multi-step workflows that push results into CRM, email sequencers and ad platforms.
- Best for
- GTM, sales development, marketing and revenue-operations teams that want to build repeatable prospecting, enrichment, scoring and outreach workflows on top of a large data marketplace.
More detail
- Also suited to technical 'GTM engineers' who prefer building with a visual canvas, code, CLI/API or chat.
- Pricing
- Subscription tiers with separate metered usage.
More detail
- Free: $0 (100 Data Credits, 500 Actions/month, up to 200 rows/table).
- Launch: from $185/month (2,500 Data Credits, 15,000 Actions/month, up to 50,000 rows/table).
- Growth: from $495/month (6,000 Data Credits, 40,000 Actions/month, CRM auto-sync, HTTP AP
- Main limitation
- Very small teams that need only a simple contact list, or budgets that cannot sustain metered credit and action usage — the free tier is capped at 200 rows/table and 100 Data Credits / 500 Actions per month.
More detail
- It is not a CRM of record; Clay positions itself as an orchestration layer alongside systems like Salesforce and Snowflake.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Clay is a go-to-market data and automation platform for B2B revenue teams.
- It pulls prospect and company data from a marketplace of 200+ third-party vendors, enriches and scores records with AI agents, and runs multi-step workflows that push results into CRM, email sequencers and ad platforms.
What it helps with
- Hard to assemble a complete total-addressable-market account list from scattered sources
- Inbound leads need fast enrichment, scoring and routing to the right rep
- Hard to prioritize leads using real-time intent and engagement signals
- CRM records go stale and incomplete
- Turning top accounts into targeted ad audiences on LinkedIn, Meta and Google takes manual work
- Reps lose selling time to manual research, call prep and follow-up
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Data marketplace | Yes | One contract to buy data from 200+ data and AI vendors per the official site. |
| Waterfall enrichment | Yes | Combines multiple data providers to improve coverage. |
| AI agents | Yes | Claygent, account agents, a global agent and an inbound SDR agent are listed on the official site. |
| Visual workflow canvas | Yes | Build plays with clicks, code or chat; Functions and CLI/API are also offered. |
| Signals and intent | Yes | Tracks job changes, promotions and web intent; web-intent signals are gated to Growth and above. |
| Ads activation | Yes | Syncs audiences to LinkedIn, Meta and Google Ads; ads audience pushes require Growth or above. |
| Native email sequencer | Yes | Sequencer for each plan's email campaigns; email-campaign integrations start at Launch. |
| CRM auto-sync | Limited | Available on Growth and above, not on Free or Launch. |
| SSO and RBAC | Limited | Enterprise tier only, along with warehouse syncs and unlimited bulk enrichment. |
| Data warehouse sync | Limited | Listed as an Enterprise-tier capability. |
Bot trust
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Evidence
Where this record came from, when it was reviewed, and how confidently it can be used.
- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- clay.com
Technical profile details
Record ID
122e0381-f948-48e7-8e65-e41dcc77b15fCanonical URLhttps://profiles.scribble.network/listing/clay-122e0381