Snapshot
Continue to About ↓- What it does
- Cello is a referral-program platform for software companies, letting them embed user referral and partner/affiliate programs inside their own logged-in web or mobile product via SDKs and then automating attribution, rewards, fraud checks, tax/KYC and payouts.
More detail
- It is aimed at product-led SaaS teams that want word-of-mouth referrals as an in-product growth channel without building the back office themselves.
- Best for
- B2B SaaS products with a logged-in web or mobile app that want referrals embedded at in-product moments and want payouts, tax/KYC and fraud handling managed for them.
More detail
- Teams running both user referrals and partner/affiliate programs from one system.
- Pricing
- Success-based pricing scoped by referral ARR.
More detail
- User referral plans: Start $65/mo (up to $10K referral ARR), Grow $200/mo (up to $50K), Scale $750/mo (up to $100K), Enterprise custom
- all list 0% transaction and 0% currency conversion costs.
- Partner referral plans: Free $0 (1 campaign, 5 transacting p
- Main limitation
- Products without an authenticated web or mobile experience — Cello states it cannot onboard them — and non-software or physical-goods businesses, which fall outside its stated scope.
More detail
- Buyers who require SOC 2 certification today should note it is listed as coming soon.
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- Structured profile ↗
About
- Cello is a referral-program platform for software companies, letting them embed user referral and partner/affiliate programs inside their own logged-in web or mobile product via SDKs and then automating attribution, rewards, fraud checks, tax/KYC and payouts.
- It is aimed at product-led SaaS teams that want word-of-mouth referrals as an in-product growth channel without building the back office themselves.
What it helps with
- Building referral attribution, reward logic, fraud checks, tax handling and payout rails in-house is slow and operationa
- Running user referrals and partner/affiliate programs in separate tools fragments tracking and reporting.
- Referrer tax, KYC and cross-border payouts add compliance burden that most growth teams are not set up to handle.
- Rising paid acquisition costs push teams to look for lower-CAC word-of-mouth channels.
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| In-product referral embedding | Yes | Web and mobile SDKs plus custom launcher or floating CTA, integrated with a few lines of code. |
| User referral programs | Yes | Personal referral links, email/social/mobile sharing and progress updates for referrers. |
| Partner/affiliate programs | Yes | Partner portal with campaigns; transacting-partner caps vary by tier (5/25/100 on Free/Plus/Pro). |
| Reward engine | Yes | Customizable recurring, success-based rewards, e.g. a percentage of referred MRR with caps. |
| Automated payouts | Limited | PayPal or Venmo for referrers; gift cards, donations and product rewards listed as coming soon. |
| Attribution and analytics | Yes | Real-time performance tracking, ROI reporting and AI-based recommendations in the Growth Portal. |
| Fraud detection | Yes | Vendor states automated fraud detection alongside success-based rewards. |
| Tax and KYC handling | Yes | Cello states it handles referrer rewards and country-specific tax regulations. |
| SOC 2 certification | No | Listed as coming soon on the official site, not currently certified per vendor text. |
| Developer tooling and integrations | Yes | Public API, webhooks, MCP server, and CRM/RevOps and payment-provider integrations. |
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- Last reviewed
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- cello.so
Technical profile details
Record ID
1880382d-a657-45cd-ac43-b6cb26f58450Canonical URLhttps://profiles.scribble.network/listing/cello-1880382d