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Buffer: All-you-need social media toolkit for small businesses

buffer.com ↗

By Buffer, Inc.

Buffer is a social media workspace for planning, scheduling, publishing and analysing posts across platforms such as Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon and Substack, with a shared inbox for comments.

MarketingPublic web research
Visit product ↗AI Profile ↗
Source-backed public recordPrimary source ↗

Snapshot

Continue to About ↓
What it does
  • Buffer is a social media workspace for planning, scheduling, publishing and analysing posts across platforms such as Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon and Substack, with a shared inbox for comments.
More detail
  • It also provides AI-assisted content creation, team approval workflows and an API/MCP connection for managing posts from AI assistants and automation tools.
Best for
  • Small businesses, solo creators, nonprofits and agencies that want one dashboard to keep posting consistently across multiple social channels, with team approvals and a unified comment inbox.
Pricing
  • Buffer uses flat per-channel subscriptions with no transaction, yield, FX, gas, deposit or withdrawal fees.
More detail
  • Free is $0 forever for up to 3 channels with 1 user and 10 scheduled posts per channel.
  • Essentials is $5 per channel per month billed yearly ($60/year) with 1 user, unlimited scheduled posts,
Main limitation
  • Buyers who need native enterprise SSO/SAML or audit logs, or who expect a flat all-you-can-use price regardless of how many channels they connect.
Record
Living and monitored
Reviewed
Evidence
Public web research

About

  • Buffer is a social media workspace for planning, scheduling, publishing and analysing posts across platforms such as Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon and Substack, with a shared inbox for comments.
  • It also provides AI-assisted content creation, team approval workflows and an API/MCP connection for managing posts from AI assistants and automation tools.

What it helps with

Capabilities

A practical view of what is available and where limitations apply.

OfferingAvailableDetail
Multi-platform publishing YesSchedule content to Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon and Substack.
Unlimited scheduled posts LimitedAdvertised as unlimited on paid plans but subject to a 5,000 posts per channel fair-use cap; Free is capped at 10 scheduled posts per channel.
AI Assistant YesIncluded on Free and paid plans for brainstorming, rewriting and crafting platform-specific posts.
Team approval workflows and permissions YesApproval workflows and access levels are included on the Team plan, not Essentials.
Advanced analytics LimitedFree includes Insights; advanced analytics requires Essentials or Team.
API and AI-agent/MCP connections YesGraphQL API plus an MCP server for Claude, ChatGPT and similar tools; API request caps vary by plan.
Community inbox YesOne inbox for comments across connected channels, included on Free and paid plans.
Native enterprise SSO/SAML and audit logs UnknownNot listed on any published plan or FAQ; buyers needing these should confirm directly with Buffer.

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Evidence

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Verification
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  • The owner has not manually confirmed every field.
Last reviewed
Primary source
buffer.com
Technical profile details
Record IDd030921c-59ac-4211-8526-f384570f85fdCanonical URLhttps://profiles.scribble.network/listing/buffer-all-you-need-social-media-toolkit-for-small-businesses-d030921c