Snapshot
Continue to About ↓- What it does
- Astute is a managed marketplace and SaaS platform that helps B2B companies buy creator placements in niche newsletters, podcasts, and social channels from a vetted roster.
More detail
- It uses AI agents to source, brief, contract, and pay creators, with client approval required before each booking, and reports per-creator reach, clicks, and conversions.
- Best for
- Pre-seed to Series B B2B SaaS, dev-tool, and fintech startups with at least $5K per campaign that want to buy newsletter, podcast, and social creator placements without building an in-house creator network.
- Pricing
- Self-serve one-off campaigns start from $5,000 per campaign with no monthly subscription, pre-paid in full at booking, and cap activation at two channels.
More detail
- The Always-on managed plan starts from $10,000 per month.
- Creator fees are separate and paid by the brand, ranging from hundreds to thousands of
- Main limitation
- B2C or impulse-purchase brands, buyers who need guaranteed reach or conversion outcomes, teams with sub-$5K budgets, and enterprises requiring standard liability coverage or NDAs.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Astute is a managed marketplace and SaaS platform that helps B2B companies buy creator placements in niche newsletters, podcasts, and social channels from a vetted roster.
- It uses AI agents to source, brief, contract, and pay creators, with client approval required before each booking, and reports per-creator reach, clicks, and conversions.
What it helps with
- Finding relevant B2B newsletter and podcast creators is fragmented across millions of independent channels.
- Brands lack visibility into which creators competitors are already paying.
- Spend is hard to attribute to signups and conversions, leaving buyers unable to trace results.
- Sourcing, negotiation, briefing, contracting, scheduling, and payment are split across tools and invoices.
- Brands have limited insight into how often they appear in AI search answers.
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Creator discovery and competitor monitoring | Yes | Scans newsletters, podcasts, and social channels and flags creators competitors are paying. |
| AI agents for sourcing and management | Yes | A company-side new media manager agent handles sourcing, outreach, and briefing; a creator-side manager agent supports talent administration. |
| Client approval before booking | Yes | Every creator must be approved by the client before any booking is made. |
| Managed contracting and payment | Yes | Astute handles contracts, scheduling, and payment via Astute Wallet and consolidates spend into one invoice. |
| Performance reporting | Limited | Reports at 7 and 30 days on open rates, CTR, conversions, AI-engine optimization impact, and brand earned value; Astute explicitly does not guarantee any outcome. |
| Channel coverage | Limited | Supports LinkedIn, X, YouTube, Instagram, TikTok, podcasts, and newsletters on Substack and beehiiv; self-serve campaigns are capped at two channels. |
| Usage rights and NDA arrangement | Limited | Available on the managed tier by arrangement, not standard. |
| Independent customer reviews | Unknown | No independent editorial reviews, G2/Capterra entries, or third-party customer testimonials were found; Product Hunt discussion is founder-responded. |
| Published supported-country list | Unknown | US and UK/EMEA availability is implied by the two billing entities, but an exact country list is not published. |
| Commission or take-rate on creator spend | Unknown | Astute does not disclose whether it takes a percentage of creator fees. |
Bot trust
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Evidence
Where this record came from, when it was reviewed, and how confidently it can be used.
- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- company-app.joinastute.com
Technical profile details
Record ID
5f657e0c-400a-415d-8f8b-160de3598c05Canonical URLhttps://profiles.scribble.network/listing/astute-5f657e0c