Snapshot
Continue to About ↓- What it does
- Appcues is an in-app customer engagement platform that lets product and marketing teams publish onboarding flows, guides, checklists and in-app surveys without shipping new code.
More detail
- It combines behavior-based targeting, product analytics and AI-assisted campaign building, then tracks whether those experiences move users toward activation and adoption.
- Best for
- B2B SaaS product and marketing teams with web or mobile apps who need to onboard users, drive feature adoption and run in-product surveys, and who can commit to an annual contract starting at $9,000/year.
- Pricing
- Annual subscription, sold as Grow (from $9,000/year) and Enterprise (custom quote).
More detail
- Grow covers up to 50,000 monthly active users with unlimited seats, 25 published experiences, 24 months of reporting history, a CX Manager and Technical Success Manager, and guided install through month 6.
- Enterprise
- Main limitation
- Small, pre-revenue or budget-constrained teams that cannot justify the $9,000/year minimum, and teams without developer capacity for the initial SDK install.
More detail
- Buyers needing more than 50,000 monthly active users, more than 25 published experiences or priority support on the entry plan should expect Enterprise pricing.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Appcues is an in-app customer engagement platform that lets product and marketing teams publish onboarding flows, guides, checklists and in-app surveys without shipping new code.
- It combines behavior-based targeting, product analytics and AI-assisted campaign building, then tracks whether those experiences move users toward activation and adoption.
What it helps with
- Shipped features go unused because users are not guided to them
- New users fail to reach first value without structured onboarding
- Teams must wait on engineering to build and change in-product guidance
- Product and marketing teams cannot easily see which in-app campaigns change user behavior
- Collecting in-product feedback such as NPS and custom surveys requires separate tooling
- Enterprise buyers need SSO, SOC 2, HIPAA and EU data residency for in-product messaging
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| No-code in-app experiences | Yes | Flows, tooltips, embeds, checklists, launchpads, pins, banners and surveys, built without shipping app code |
| Behavior-based targeting and segmentation | Yes | Target by audience, segment, role, plan, page, environment, trigger and frequency, with unlimited segments |
| Product analytics and reporting | Limited | Campaign dashboards, funnels, retention, journeys and Key Moments; reporting history is capped at 24 months on Grow and 36 on Enterprise |
| AI-assisted campaign building | Yes | Plain-language prompts can build campaigns, guides and reports; admins can control AI in Settings |
| Data integrations and API/MCP access | Yes | CRM, support and data warehouse connections plus API and MCP access; behavior-based email is a paid add-on |
| Published experience volume | Limited | 25 experiences on Grow and 100 on Enterprise; extra experiences are add-ons |
| Priority support | No | Listed as not included on Grow; included on Enterprise |
| Security and compliance controls | Limited | SOC 2, GDPR and CCPA stated; SSO and EU data center available on both plans; HIPAA is Enterprise-only |
| Free tier or monthly plan | No | Only annual Grow and custom Enterprise plans are published |
| Publicly disclosed total cost | Unknown | Add-on pricing, overage, setup, migration and contract terms are not published |
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Evidence
Where this record came from, when it was reviewed, and how confidently it can be used.
- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- appcues.com
Technical profile details
Record ID
647436c7-7a23-4c04-bbba-8d81ab3b4febCanonical URLhttps://profiles.scribble.network/listing/appcues-647436c7