Snapshot
Continue to About ↓- What it does
- Matomo is a privacy-first web and mobile analytics platform available as a hosted Cloud service or a self-hosted On-Premise edition.
More detail
- It provides unsampled traffic, goal and ecommerce tracking, heatmaps, session recordings, funnels and A/B testing, with GDPR tooling and 100% data ownership.
- Best for
- Organisations with GDPR or data-residency mandates, and teams that need unsampled data, raw data access or self-hosted deployment.
More detail
- Also suits WordPress sites and teams migrating off Google Analytics using the GA importer.
- Pricing
- Matomo uses a subscription model with three purchase paths.
More detail
- The Community edition is free (GPL) when self-hosted, with unlimited users and hits; hosting and administration are the buyer's responsibility.
- Matomo Cloud begins with a 21-day free trial with no credit card required, and self-serve tiers
- Main limitation
- Teams that want a zero-setup managed experience: the On-Premise edition requires technical knowledge and a server.
More detail
- Very high traffic volumes on Cloud need custom enterprise pricing rather than a self-serve tier.
- Record
- Living and monitored
- Reviewed
- Evidence
- Public web research
- Machine access
- Structured profile ↗
About
- Matomo is a privacy-first web and mobile analytics platform available as a hosted Cloud service or a self-hosted On-Premise edition.
- It provides unsampled traffic, goal and ecommerce tracking, heatmaps, session recordings, funnels and A/B testing, with GDPR tooling and 100% data ownership.
What it helps with
- Analytics tools losing traffic to consent banners, blockers and sampling, leaving incomplete reporting.
- GDPR and privacy compliance risk from visitor tracking.
- Vendor lock-in and loss of control over analytics data.
- Migrating away from Google Analytics without losing historical data.
- Blind spots in conversion optimisation across funnels, forms and page behaviour.
- Difficulty separating AI assistant and chatbot referral traffic from human traffic.
Capabilities
A practical view of what is available and where limitations apply.
| Offering | Available | Detail |
|---|---|---|
| Unsampled analytics with 30+ standard reports | Yes | Visitors, actions, referrers, goals and ecommerce reports; real-time data and customisable dashboards. |
| Self-hosted On-Premise edition | Yes | Free Community edition, but requires technical knowledge and a server (PHP/MySQL). |
| Hosted Matomo Cloud | Yes | 21-day free trial, no credit card; data stored in Europe. |
| GDPR and privacy tooling | Yes | Includes data subject requests, IP anonymisation, cookieless option, access controls and audit logs. |
| Heatmaps and session recordings | Yes | Listed as features; confirm current plan inclusion, as these were historically premium plugins. |
| A/B testing, funnels and form analytics | Yes | Listed as features; verify inclusion in the chosen Cloud or On-Premise plan. |
| Google Analytics data importer | Yes | Imports historical GA data during onboarding. |
| AI traffic analytics | Yes | Separates human and AI traffic and compares AI referrals with other channels. |
| White-label reporting and roll-up reporting | Yes | For agencies and multi-site organisations; confirm plan eligibility. |
| Published per-tier Cloud pricing | Limited | Traffic bands are published, but exact per-tier and overage prices must be confirmed on the live pricing page. |
Bot trust
How confidently AI systems can verify this profile from public evidence.
—of 100
ChatGPT—/100
Claude—/100
This profile has not completed a Bot Score assessment yet.
Evidence
Where this record came from, when it was reviewed, and how confidently it can be used.
- Verification
- Scribble researched these facts from the linked public sources.
- The owner has not manually confirmed every field.
- Last reviewed
- Primary source
- matomo.org
Technical profile details
Record ID
5cac3f34-7b20-4eac-94e3-ce2b71519ac5Canonical URLhttps://profiles.scribble.network/listing/analytics-platform-matomo-5cac3f34